Learning

What does SOZA mean anyways?

SOZA is a wellness name, not a latin last name. We derived the name from the ancient Greek word SOZO, meaning to save, rescue, deliver;...

Implement this wellness questionnaire before a weight loss consult.

You will find it extremely helpful to gain a snapshot of your patient’s previous weight loss experience before your consult. Obviously...

What do you think of these mailers?

A better question is, do mailers work? The below are our VALPAK ads.

Successful call-to-action billboard campaign

VISUALS ARE SUPERIOR That is a scientific fact. A picture will help you remember six times more information than words alone. Our brains...

Santina’s story on the SOZA weight loss program

As a SOZA provider and licensee, you can add Santina’s video story to your website and social media to increase search engine...

How to run successful weight loss commercials

This post is solely based on MY experience with running successful weight loss commercials. I’ve spent THOUSANDS of dollars over the...

Do funny billboards work?

FUNNY billboard marketing campaign. Results? After various meetings with marketing agencies I decided to give “humor” a shot. The...

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