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The Weight Loss Consultation, Part 3 of 7: How-to explain the SOZA Weight loss program (5 min|read)



You’re reading part 3 of 7, of The Weight Loss Consultation: How-to explain the SOZA Weight loss program

Now it’s time to talk about our specific program and how it’s different. Obviously you need to know how to explain the SOZA program.

  1. What is the SOZA Weight loss program

  2. How the supplements work

  3. The 3 “how-to” phases of the program

  4. Discussing price and signing-up the patient


1. What is the SOZA Weight loss program?

By now the patient has been exposed to influential in-house marketing, seen posters or gone over the patient success book, etc.

They have the confidence that this program has worked for others and now they want to learn how to actually do it.

To give you an idea on how I begin MY consult. I place their wellness questionnaire in front of me and begin the conversation. As I mentioned in Part 1, the wellness questionnaire provides me a snapshot of where they are TODAY in their wellness lives.

I personally am proud of our program because of the WHY , not just the HOW. Again there are many weight loss programs out there, irrespective of whether they work or not.

Our WHY resonates with people because of the altruism. We have a great philosophy. Read on.

Say I am interviewing “Janet.”

Before we start chatting, I notice the patient nudging the 1lb of fat replica with disgust. I always hear, “OMG is that what I think it is? Please tell me that is NOT what 1lb of fat looks like!!”

“Unfortunately ma’am that’s exactly what it is.”

After the disgust, or shock phase is over, I ask if Janet consumes artificial sweeteners…

“Janet, so the first thing I would like you to do today, whether you sign-up or not, is to take your sweetener and throw it in the garbage please. Go to a health foods store and get any stevia based sweetener.”