Updated: Mar 31
This post is solely based on MY experience with running successful weight loss commercials.
I’ve spent THOUSANDS of dollars over the years across different markets as the in-house media buyer for my weight loss centers and franchisees. These tips are based on experiential learning.
I’ve had awesome, mediocre and disastrous results. Obviously as with anything, when you first start something new, you run the risk of seriously under-performing.
In advertising, you cannot always predict outcomes and sometimes you will have to experiment a little. That being said, it surely helps to learn from someone else’s mistakes.
So again after spending THOUSANDS (I’m not dramatizing! $200,000 a year TV advertising budget) I finally found a secret sauce.
An efficient method that produced the best ROI.
OK so here is how I am going to break it down:
The actual commercial and it’s components.
Choosing the TV station.
Which days to advertise.
Best times to advertise.
30 second or 15 second commercials.
Monitoring your results like a hawk!
Running Google adwords and TV ads.
Breaking down the commercial for rapid weight loss
This was our best ad and it is still being used today. It’s got testimonials, a value offer, and a call-to-action so that you get immediate calls. It is fair to say that you should at least have a good ad and it’s got to have the right components to get your phones to ring. You can also check with your TV rep to see if your ad is missing anything. Please do not forget your disclaimer!
How do you choose which TV station to advertise on?
So which TV station should you choose? Here is the first tip. They do NOT produce the same results. So how do you choose? I ask the TV reps for Nielsen reports and use stats as my reference. This way I can see which TV station and which show most importantly has the largest audience.
Which are the best days to advertise on?
That’s right. Only the first three days of the week. Let me tell you why.
Co-Founder at SOZA Weightloss®.
Hi! I’m Gus and the co-founder of SOZA Weightloss®. Ever since I picked up my first Men’s Fitness magazine in high school, I knew I would be in the wellness industry. Since 2011 when I co-founded my first weight loss company, I’ve worked hard to improve people’s lives and I try to do so every day. Sharing my weight loss business experience with amazing health care professionals has made SOZA Weightloss® an even better company. That is simply awesome.